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A wash and go hair mousse that enhances natural wave and natural curl pattern without leaving hair sticky or crunchy. This wash and go foam adds definition, fights frizz, and softens hair for perfect air dry waves and curls without the curling iron. Vegan and cruelty-free. Free of parabens, sulfates, gluten, and phthalates.

Too busy to be frizzy. Get on your OUAI to being frizz-free with Anti-Frizz Crème. Made with Upcycled Jackfruit, Beetroot Extract & plant based polymer for long-lasting frizz control & intense thermal protection.

Stop flaking on your plans. This gentle shampoo formulated with salicylic acid helps reduce flaking, itching, and irritation associated with dandruff while leaving hair feeling clean and soft.

Flaking happens, but don’t make it a habit. Our new Anti-Dandruff Shampoo uses 2% Salicylic Acid to fight flakes, itching and irritation from dandruff and soothe dry scalps. 100% of participants agreed they see less flakes on their scalp and hair.* This is not your average Anti-Dandruff Shampoo. So, what are you OUAI-ting for? Do More Than Drugstore™

After 28 days of use,

• 100% of participants agreed they see less flakes on their scalp and hair.
• 100% of participants agreed their scalp feels noticeably healthier.
• 100% of participants agreed OUAI Anti-Dandruff Shampoo helps reduce the appearance of flaking associated with dandruff.
• 100% of participants agreed OUAI Anti-Dandruff Shampoo reduces the appearance of flakiness.
• 100% of participants agreed Anti-Dandruff Shampoo helps reduce irritation associated with dandruff.
• 100% of participants agreed their scalp feels less itchy.
• 100% of participants agreed their scalp feels less irritated.

*According to a clinical study of 25 participants

Too busy to be frizzy. Get on your OUAI to being frizz-free with Anti-Frizz Crème. Made with Upcycled Jackfruit, Beetroot Extract & plant based polymer for long-lasting frizz control & intense thermal protection.

Your hair has better things to do than be frizzy. Anti-Frizz Crème is here to give you immediate frizz control & keep it a-OUAI for up to 72 hours. To top it off, it will also give you heat protection, moisturize & hydrate hair and help reduce & repair split ends. Get ready to frizz-free up your schedule.

Key Benefits:
Provides immediate frizz reduction & lasts for up to 72 hours
Provides heat protection up to 450°F/232°C
Moisturizes & hydrates hair
Reduces & helps repair split ends

Results:
90% said hair looks less frizzy
93% said Anti-Frizz Crème leaves hair feeling moisturized
97% said hair feels soft

*According to a consumer perception study of 103 participants

Bond Repair Balm reverses hair damage in just 3 minutes.* Use it in the shower to strengthen & repair broken bonds so you can get out of the door & get on your OUAI with healthy hair.

Reverses damage in 3 minutes*

90% said their hair feels healthier after first use*

*Results based on a consumer perception study of 106 participants

Bond Repair Balm Travel reverses hair damage in just 3 minutes.* Use it in the shower to strengthen & repair broken bonds so you can get out of the door & get on your OUAI with healthy hair.

Reverses damage in 3 minutes*

90% said their hair feels healthier after first use*

*Results based on a consumer perception study of 106 participants

For our curlfriends, this silicone-free cream that defines curls, tames frizz, and adds shine to all curl types. Co-created with 150 members of our community over one year of testing, Curl Crème’s key ingredients linseed & chia seed collab to shape curls while maintaining the hair’s natural texture and protecting hair from humidity. A side of coconut oil & babassu oil soft serves your curls, seals damaged cuticles, and enhances shine. Comes in our signature North Bondi Fragrance with notes of bergamot & lemon. Oh, and we supersized it with an 8 oz tube.

HOW TO USE

Wet Hair: Section hair and distribute evenly by finger combing through each section. Can be used for wash & go styles.

Dry Hair: Apply sparingly and directly to curls to help define and smooth frizz.

For our curlfriends, this silicone-free cream that defines curls, tames frizz, and adds shine to all curl types. Co-created with 150 members of our community over one year of testing, Curl Crème’s key ingredients linseed & chia seed collab to shape curls while maintaining the hair’s natural texture and protecting hair from humidity. A side of coconut oil & babassu oil soft serves your curls, seals damaged cuticles, and enhances shine. Comes in our signature North Bondi Fragrance with notes of bergamot & lemon.

This clarifying shampoo deeply cleanses away dirt, oil, and product buildup with detoxifying apple cider vinegar and hair-strengthening keratin.

Been on a dry shampoo binge? This concentrated shampoo with apple cider vinegar will deeply cleanse away dirt, oil, and impurities. It also removes buildup from styling products and hard water deposits. Leaves hair feeling refreshed and super clean. Here’s your fresh start, see you next week.

Detox your OUAI by pairing it with your favorite hair shampoo 1-2x a week as a deep cleansing clarifying treatment or use in place of your main shampoo for more oily hair types as needed!

Been on a dry shampoo binge?

This concentrated shampoo with apple cider vinegar will deeply cleanse away dirt, oil, and impurities.

It also removes buildup from styling products and hard water deposits to leave hair feeling refreshed and super clean.

This new jumbo size delivers 60% more of the shampoo you love, now with an easy-to-use pump.

A sustainable OUAI to fill up on our concentrated ACV shampoo.

Product details

Can’t remember the last time you washed your hair? Get a really good clean with this concentrated apple cider vinegar shampoo that deeply cleanses hair and scalp without stripping. Use it once a week in place of your regular shampoo to remove buildup from products and hard water deposits while restoring natural volume and shine. Bonus: It smells like our sophisticated rose fragrance Melrose Place. Keep it on deck 24/7 with this Refill Pouch, made with 60% less plastic than bottles. Because climate change is real.

A clarifying shampoo for all hair types infused with apple cider vinegar and keratin to purify and deeply cleanse away product buildup, oil, and dirt without stripping hair. Leaves hair super clean, strong, shiny, and bouncy. Vegan and cruelty-free. Free of parabens, sulfates, silicone, gluten, and phthalates. 

Save 35% on the Drop OUAI Every Day Kit & stock up on a 90-day supply (3 bottles) of Scalp Serum. This Scalp Serum deeply penetrates the scalp to balance & hydrate while soothing scalp irritation. Made for precise application and quick absorption, this soothing formula won’t ever mess with your hair style or OUAI you down. It uses Red Clover Flower Extract, Peptides and an Adaptogenic Blend with Hyaluronic Acid to create an ideal environment for hair to thrive. 

A 90-day supply helps you commit to a consistent daily routine for lasting results & thicker, fuller-looking hair in as early as 90 days:  

• 100% of users showed improvement in the look of fuller, thicker hair*

 90% of users showed improvement in health of their scalp*
*Based on a 16-week expert grading study performed on 32 subjects

You are doing fine. This lightweight conditioner for fine hair is infused with keratin, biotin, and chia seed oil to strengthen and volumize so you and your hair can start living a fuller life. Pair with Fine Shampoo for best results.

Lightweight & color-safe, our Fine Hair Conditioner hydrates, strengthens and volumizes without ever OUAI-ing you down. And now comes in a jumbo size, delivering 60% more product & an easy-to-use pump.

Formulated with strengthening biotin, thickening chia seed oil & frizz-fighting hydrolyzed keratin to add volume & bounce while reinforcing hair health. Now, you can say “I’m fine”—and actually mean it.

It also smells amazing thanks to Mercer Street—a luxe fragrance with notes of Italian lemon, jasmine, & white musk.