Hair Daily Care

Stop flaking on your plans. This gentle shampoo formulated with salicylic acid helps reduce flaking, itching, and irritation associated with dandruff while leaving hair feeling clean and soft.

Flaking happens, but don’t make it a habit. Our new Anti-Dandruff Shampoo uses 2% Salicylic Acid to fight flakes, itching and irritation from dandruff and soothe dry scalps. 100% of participants agreed they see less flakes on their scalp and hair.* This is not your average Anti-Dandruff Shampoo. So, what are you OUAI-ting for? Do More Than Drugstore™

After 28 days of use,

• 100% of participants agreed they see less flakes on their scalp and hair.
• 100% of participants agreed their scalp feels noticeably healthier.
• 100% of participants agreed OUAI Anti-Dandruff Shampoo helps reduce the appearance of flaking associated with dandruff.
• 100% of participants agreed OUAI Anti-Dandruff Shampoo reduces the appearance of flakiness.
• 100% of participants agreed Anti-Dandruff Shampoo helps reduce irritation associated with dandruff.
• 100% of participants agreed their scalp feels less itchy.
• 100% of participants agreed their scalp feels less irritated.

*According to a clinical study of 25 participants

Bond Repair Balm reverses hair damage in just 3 minutes.* Use it in the shower to strengthen & repair broken bonds so you can get out of the door & get on your OUAI with healthy hair.

Reverses damage in 3 minutes*

90% said their hair feels healthier after first use*

*Results based on a consumer perception study of 106 participants

This clarifying shampoo deeply cleanses away dirt, oil, and product buildup with detoxifying apple cider vinegar and hair-strengthening keratin.

Been on a dry shampoo binge? This concentrated shampoo with apple cider vinegar will deeply cleanse away dirt, oil, and impurities. It also removes buildup from styling products and hard water deposits. Leaves hair feeling refreshed and super clean. Here’s your fresh start, see you next week.

Detox your OUAI by pairing it with your favorite hair shampoo 1-2x a week as a deep cleansing clarifying treatment or use in place of your main shampoo for more oily hair types as needed!

Been on a dry shampoo binge?

This concentrated shampoo with apple cider vinegar will deeply cleanse away dirt, oil, and impurities.

It also removes buildup from styling products and hard water deposits to leave hair feeling refreshed and super clean.

This new jumbo size delivers 60% more of the shampoo you love, now with an easy-to-use pump.

A sustainable OUAI to fill up on our concentrated ACV shampoo.

Product details

Can’t remember the last time you washed your hair? Get a really good clean with this concentrated apple cider vinegar shampoo that deeply cleanses hair and scalp without stripping. Use it once a week in place of your regular shampoo to remove buildup from products and hard water deposits while restoring natural volume and shine. Bonus: It smells like our sophisticated rose fragrance Melrose Place. Keep it on deck 24/7 with this Refill Pouch, made with 60% less plastic than bottles. Because climate change is real.

A clarifying shampoo for all hair types infused with apple cider vinegar and keratin to purify and deeply cleanse away product buildup, oil, and dirt without stripping hair. Leaves hair super clean, strong, shiny, and bouncy. Vegan and cruelty-free. Free of parabens, sulfates, silicone, gluten, and phthalates. 

You are doing fine. This lightweight conditioner for fine hair is infused with keratin, biotin, and chia seed oil to strengthen and volumize so you and your hair can start living a fuller life. Pair with Fine Shampoo for best results.

Lightweight & color-safe, our Fine Hair Conditioner hydrates, strengthens and volumizes without ever OUAI-ing you down. And now comes in a jumbo size, delivering 60% more product & an easy-to-use pump.

Formulated with strengthening biotin, thickening chia seed oil & frizz-fighting hydrolyzed keratin to add volume & bounce while reinforcing hair health. Now, you can say “I’m fine”—and actually mean it.

It also smells amazing thanks to Mercer Street—a luxe fragrance with notes of Italian lemon, jasmine, & white musk.

A lightweight conditioner that adds volume, softness and strength to fine hair types. So you can say “I’m fine” and mean it. Refill pouches that use approximately 60% less plastic than rigid plastic bottles.

Product details

Keep your locks lush yet lifted with this lightweight conditioner for fine hair types looking to achieve fuller hair. Infused with keratin, biotin, and chia seed oil so you can give your hair the softness and volume it always craved without the extra weight.

A lightweight, color-safe travel size conditioner with just the right amount of hydration for fine strands that strengthens and leaves hair soft and volumized.

This color-safe shampoo breathes life into fine, flat hair with strengthening keratin, biotin, and nourishing chia seed oil. Hair is left clean, bouncy, and full of volume, so you can finally be fine with being fine. Follow with Fine Conditioner for best results.

The shampoo & conditioner you love, now 60% bigger.

This color-safe, jumbo-sized set comes with easy-to-use pumps and is ready to boost volume for fine, flat hair.

Made with strengthening keratin, biotin, and nourishing chia seed oil so hair is left clean, bouncy, and full of volume. Now, you can finally be fine with being fine.

It also smells amazing thanks to Mercer Street—a luxe fragrance with notes of Italian lemon, jasmine, & white musk.

Get 60% more of the color-safe Fine Hair shampoo you love.

With strengthening biotin, thickening chia seed oil & frizz-fighting hydrolyzed keratin it’s designed to add volume & bounce to fine hair types.

It also smells amazing thanks to Mercer Street—a luxe fragrance with notes of Italian lemon, jasmine, & white musk. Plus, it now comes with an easy-to-use pump.

Refill pouches that use approximately 60% less plastic than rigid plastic bottles.

Product details

Plump it up‚ a thickening shampoo made for fine hair types leaves flat hair cleaner, stronger, and full of va-va-volume through strengthening keratin, biotin, and chia seed oil. Follow with Fine Conditioner for best results.

Turn the volume all the OUAI up with this travel size thickening shampoo that leaves fine hair cleaner, stronger, and full of life.

This color-safe shampoo breathes life into fine, flat hair with strengthening keratin, biotin, and nourishing chia seed oil. Hair is left clean, bouncy, and full of volume, so you can finally be fine with being fine. Follow with Fine Conditioner for best results.