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83 products
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SHOP FRAGRANCE
Bond Repair Balm reverses hair damage in just 3 minutes.* Use it in the shower to strengthen & repair broken bonds so you can get out of the door & get on your OUAI with healthy hair.
Reverses damage in 3 minutes*
90% said their hair feels healthier after first use*
*Results based on a consumer perception study of 106 participants
For our curlfriends, this silicone-free cream that defines curls, tames frizz, and adds shine to all curl types. Co-created with 150 members of our community over one year of testing, Curl Crème’s key ingredients linseed & chia seed collab to shape curls while maintaining the hair’s natural texture and protecting hair from humidity. A side of coconut oil & babassu oil soft serves your curls, seals damaged cuticles, and enhances shine. Comes in our signature North Bondi Fragrance with notes of bergamot & lemon. Oh, and we supersized it with an 8 oz tube.
HOW TO USE
Wet Hair: Section hair and distribute evenly by finger combing through each section. Can be used for wash & go styles.
Dry Hair: Apply sparingly and directly to curls to help define and smooth frizz.
For our curlfriends, this silicone-free cream that defines curls, tames frizz, and adds shine to all curl types. Co-created with 150 members of our community over one year of testing, Curl Crème’s key ingredients linseed & chia seed collab to shape curls while maintaining the hair’s natural texture and protecting hair from humidity. A side of coconut oil & babassu oil soft serves your curls, seals damaged cuticles, and enhances shine. Comes in our signature North Bondi Fragrance with notes of bergamot & lemon.
Smell like you just stepped out of the shower when you swipe on our invigorating Cape Town scent. This aluminum-free Deodorant helps you stay dry, keeps your skin soft & will have you feeling fresh along the OUAI.
Swipe your scent. This aluminum-free Deodorant smells like our fresh & invigorating Cape Town fragrance so you stay fresh. It helps keep you dry and uses shea butter and coconut oil to keep your skin soft. Plus, it delivers 24-hour odor control so you’re ready to face the day.
HOW TO USE
Twist up 3x
Swipe once onto clean, dry skin. A little goes a long OUAI.
Let it dry before getting dressed to avoid transfer.
Twist down 3x before replacing the cap.
Reapply as needed—especially post-workout or on hot days.
Use daily for best results. Like skincare, consistency is key.
Wearing antiperspirant? Layer OUAI DEODORANT on top for an extra hit of fragrance + freshness.
Everything’s coming up roses when you swipe on our velvety-rich & rosy Melrose Place scent. This aluminum-free Deodorant helps you stay dry, keeps your skin soft & will have you feeling fresh along the OUAI.
Swipe your scent. This aluminum-free Deodorant smells like our velvety-rich & rosy Melrose Place fragrance so you stay fresh. It helps keep you dry and uses shea butter and coconut oil to keep your skin soft. Plus, it delivers 24-hour odor control so you’re ready to face the day.
HOW TO USE
Twist up 3x
Swipe once onto clean, dry skin. A little goes a long OUAI.
Let it dry before getting dressed to avoid transfer.
Twist down 3x before replacing the cap.
Reapply as needed—especially post-workout or on hot days.
Use daily for best results. Like skincare, consistency is key.
Wearing antiperspirant? Layer OUAI DEODORANT on top for an extra hit of fragrance + freshness.
Get an instant OUAI-cation when you swipe on our tropical St. Barts scent. This aluminum-free Deodorant helps you stay dry, keeps your skin soft & will have you feeling fresh along the OUAI
Swipe your scent. This aluminum-free Deodorant smells like our #1 most requested, tropical St. Barts fragrance so you stay fresh. It helps keep you dry and uses shea butter and coconut oil to keep your skin soft. Plus, it delivers 24-hour odor control so you’re ready to face the day.
HOW TO USE
Twist up 3x
Swipe once onto clean, dry skin. A little goes a long OUAI.
Let it dry before getting dressed to avoid transfer.
Twist down 3x before replacing the cap.
Reapply as needed—especially post-workout or on hot days.
Use daily for best results. Like skincare, consistency is key.
Wearing antiperspirant? Layer OUAI DEODORANT on top for an extra hit of fragrance + freshness.
This clarifying shampoo deeply cleanses away dirt, oil, and product buildup with detoxifying apple cider vinegar and hair-strengthening keratin.
Been on a dry shampoo binge? This concentrated shampoo with apple cider vinegar will deeply cleanse away dirt, oil, and impurities. It also removes buildup from styling products and hard water deposits. Leaves hair feeling refreshed and super clean. Here’s your fresh start, see you next week.
Detox your OUAI by pairing it with your favorite hair shampoo 1-2x a week as a deep cleansing clarifying treatment or use in place of your main shampoo for more oily hair types as needed!
Been on a dry shampoo binge?
This concentrated shampoo with apple cider vinegar will deeply cleanse away dirt, oil, and impurities.
It also removes buildup from styling products and hard water deposits to leave hair feeling refreshed and super clean.
This new jumbo size delivers 60% more of the shampoo you love, now with an easy-to-use pump.
A sustainable OUAI to fill up on our concentrated ACV shampoo.
Product details
Can’t remember the last time you washed your hair? Get a really good clean with this concentrated apple cider vinegar shampoo that deeply cleanses hair and scalp without stripping. Use it once a week in place of your regular shampoo to remove buildup from products and hard water deposits while restoring natural volume and shine. Bonus: It smells like our sophisticated rose fragrance Melrose Place. Keep it on deck 24/7 with this Refill Pouch, made with 60% less plastic than bottles. Because climate change is real.
A clarifying shampoo for all hair types infused with apple cider vinegar and keratin to purify and deeply cleanse away product buildup, oil, and dirt without stripping hair. Leaves hair super clean, strong, shiny, and bouncy. Vegan and cruelty-free. Free of parabens, sulfates, silicone, gluten, and phthalates. 
This is a Detox you can do on the daily. This Detox Face Cleanser is gentle on your skin, but cleanses deep without drying, stripping or leaving skin feeling tight. Made with Glycolic Acid, it gently exfoliates to help remove dirt, sweat & oil and uses Niacinamide and Gluconolactone (PHA) to help keep you balanced, hydrated and feeling fresh.
Save 35% on the Drop OUAI Every Day Kit & stock up on a 90-day supply (3 bottles) of Scalp Serum. This Scalp Serum deeply penetrates the scalp to balance & hydrate while soothing scalp irritation. Made for precise application and quick absorption, this soothing formula won’t ever mess with your hair style or OUAI you down. It uses Red Clover Flower Extract, Peptides and an Adaptogenic Blend with Hyaluronic Acid to create an ideal environment for hair to thrive. 
A 90-day supply helps you commit to a consistent daily routine for lasting results & thicker, fuller-looking hair in as early as 90 days:  
100% of users showed improvement in the look of fuller, thicker hair*
 90% of users showed improvement in health of their scalp*
*Based on a 16-week expert grading study performed on 32 subjects
Fly-a-OUAI to London.
Product details Scents and sensibility. Smell like the royals with Dean St. Inspired by London with notes of citrus fruits, apricot, rose, magnolia, amber, linden blossom, musk, and more. The Queen of all fragrances.
This travel-sized Laurel Canyon Eau de Parfum is ready for a road trip. Take the long OUAI home with decadent & woody notes of fig leaf, jasmine & violet paired with a base of cedarwood & soft musk.
Top Notes: Fig leaf, green mandarin, almond milk
Middle Notes: Jasmine, violet, orris root
Base Notes: Cedarwood, soft musk, tonka bean
A velvety-rich rose perfume that smells like our Rose Hair & Body Oil.
Reminiscent of Los Angeles sunsets, Melrose Place Fragrance is a velvety-rich rose perfume infused with a swoon-worthy blend of bergamot, white musk, champagne, and more. FYI, it smells just like our Rose Hair & Body Oil.