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A wash and go hair mousse that enhances natural wave and natural curl pattern without leaving hair sticky or crunchy. This wash and go foam adds definition, fights frizz, and softens hair for perfect air dry waves and curls without the curling iron. Vegan and cruelty-free. Free of parabens, sulfates, gluten, and phthalates.

Smell like you just stepped out of the shower when you swipe on our invigorating Cape Town scent. This aluminum-free Deodorant helps you stay dry, keeps your skin soft & will have you feeling fresh along the OUAI.

Swipe your scent. This aluminum-free Deodorant smells like our fresh & invigorating Cape Town fragrance so you stay fresh. It helps keep you dry and uses shea butter and coconut oil to keep your skin soft. Plus, it delivers 24-hour odor control so you’re ready to face the day.

HOW TO USE

Twist up 3x
Swipe once onto clean, dry skin. A little goes a long OUAI.
Let it dry before getting dressed to avoid transfer.
Twist down 3x before replacing the cap.
Reapply as needed—especially post-workout or on hot days.
Use daily for best results. Like skincare, consistency is key.
Wearing antiperspirant? Layer OUAI DEODORANT on top for an extra hit of fragrance + freshness.

This clarifying shampoo deeply cleanses away dirt, oil, and product buildup with detoxifying apple cider vinegar and hair-strengthening keratin.

Been on a dry shampoo binge? This concentrated shampoo with apple cider vinegar will deeply cleanse away dirt, oil, and impurities. It also removes buildup from styling products and hard water deposits. Leaves hair feeling refreshed and super clean. Here’s your fresh start, see you next week.

Detox your OUAI by pairing it with your favorite hair shampoo 1-2x a week as a deep cleansing clarifying treatment or use in place of your main shampoo for more oily hair types as needed!

This color-safe shampoo breathes life into fine, flat hair with strengthening keratin, biotin, and nourishing chia seed oil. Hair is left clean, bouncy, and full of volume, so you can finally be fine with being fine. Follow with Fine Conditioner for best results.

A multi-tasking Leave In Conditioner that detangles, hydrates, fights frizz & protects hair from heat damage. Available in velvety-rich & rosy Melrose Place scent. Protects hair from heat damage up 450°F/232°C. When used with heat reduces hair breakage by 52%.

Melrose Place: A one-OUAI ticket to L.A., this velvety-rich rose scent has notes of rose, berry, lychee & pink peppercorn.