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All New Products
Bond Repair Balm reverses hair damage in just 3 minutes.* Use it in the shower to strengthen & repair broken bonds so you can get out of the door & get on your OUAI with healthy hair.
Reverses damage in 3 minutes*
90% said their hair feels healthier after first use*
*Results based on a consumer perception study of 106 participants
This travel-sized Laurel Canyon Eau de Parfum is ready for a road trip. Take the long OUAI home with decadent & woody notes of fig leaf, jasmine & violet paired with a base of cedarwood & soft musk.
Top Notes: Fig leaf, green mandarin, almond milk
Middle Notes: Jasmine, violet, orris root
Base Notes: Cedarwood, soft musk, tonka bean
Inspired by our favorite cities, this Eau de Parfum Travel Set will take you a-OUAI to where the locals hang on Bondi Beach and the streets of LA.
North Bondi: Smells like catching a wave with notes of bergamot, Italian lemon & violet
Melrose Place: Smells like you’re almost famous with notes of rose, berry & lychee
NEW Laurel Canyon: Smells like cruising your OUAI through the canyon with notes of fig leaf, jasmine & cedarwood
Lightweight & color-safe, our Fine Hair Conditioner hydrates, strengthens and volumizes without ever OUAI-ing you down. And now comes in a jumbo size, delivering 60% more product & an easy-to-use pump.
Formulated with strengthening biotin, thickening chia seed oil & frizz-fighting hydrolyzed keratin to add volume & bounce while reinforcing hair health. Now, you can say “I’m fine”—and actually mean it.
It also smells amazing thanks to Mercer Street—a luxe fragrance with notes of Italian lemon, jasmine, & white musk.
The shampoo & conditioner you love, now 60% bigger.
This color-safe, jumbo-sized set comes with easy-to-use pumps and is ready to boost volume for fine, flat hair.
Made with strengthening keratin, biotin, and nourishing chia seed oil so hair is left clean, bouncy, and full of volume. Now, you can finally be fine with being fine.
It also smells amazing thanks to Mercer Street—a luxe fragrance with notes of Italian lemon, jasmine, & white musk.
Get 60% more of the color-safe Fine Hair shampoo you love.
With strengthening biotin, thickening chia seed oil & frizz-fighting hydrolyzed keratin it’s designed to add volume & bounce to fine hair types.
It also smells amazing thanks to Mercer Street—a luxe fragrance with notes of Italian lemon, jasmine, & white musk. Plus, it now comes with an easy-to-use pump.
