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Dehydrated much? This whipped Body Crème renews your skin with nourishing cupuacu butter, hydrating coconut oil, and skin conditioning squalane. It absorbs quick, without any greasy residue, leaving your skin supple and smooth as a baby's butt.

A velvety-soft savior for dry skin.

Product details

Get skintimate with our velvety-soft whipped body crème. It has cupuaçu butter and coconut oil to deeply nourish and hydrate, squalane (a powerful antioxidant moisturizer) to treat dry skin, and our all-new, warm and floral scent: Shibuya. Lay it on thick—it absorbs quickly and leaves your skin soft and smooth.

Dehydrated much? This whipped Body Crème whisks you a-OUAI with our St. Barts scent and renews your skin with nourishing cupuaçu butter, hydrating coconut oil, and skin conditioning squalane. It absorbs quick, without any greasy residue, leaving your skin supple and smooth as a baby’s butt.

Dehydrated much? This whipped Body Crème whisks you a-OUAI with our St. Barts scent and renews your skin with nourishing cupuaçu butter, hydrating coconut oil, and skin conditioning squalane. It absorbs quick, without any greasy residue, leaving your skin supple and smooth as a baby’s butt.

Bond Repair Balm reverses hair damage in just 3 minutes.* Use it in the shower to strengthen & repair broken bonds so you can get out of the door & get on your OUAI with healthy hair.

Reverses damage in 3 minutes*

90% said their hair feels healthier after first use*

*Results based on a consumer perception study of 106 participants

Bond Repair Balm Travel reverses hair damage in just 3 minutes.* Use it in the shower to strengthen & repair broken bonds so you can get out of the door & get on your OUAI with healthy hair.

Reverses damage in 3 minutes*

90% said their hair feels healthier after first use*

*Results based on a consumer perception study of 106 participants

For our curlfriends, this silicone-free cream that defines curls, tames frizz, and adds shine to all curl types. Co-created with 150 members of our community over one year of testing, Curl Crème’s key ingredients linseed & chia seed collab to shape curls while maintaining the hair’s natural texture and protecting hair from humidity. A side of coconut oil & babassu oil soft serves your curls, seals damaged cuticles, and enhances shine. Comes in our signature North Bondi Fragrance with notes of bergamot & lemon. Oh, and we supersized it with an 8 oz tube.

HOW TO USE

Wet Hair: Section hair and distribute evenly by finger combing through each section. Can be used for wash & go styles.

Dry Hair: Apply sparingly and directly to curls to help define and smooth frizz.

For our curlfriends, this silicone-free cream that defines curls, tames frizz, and adds shine to all curl types. Co-created with 150 members of our community over one year of testing, Curl Crème’s key ingredients linseed & chia seed collab to shape curls while maintaining the hair’s natural texture and protecting hair from humidity. A side of coconut oil & babassu oil soft serves your curls, seals damaged cuticles, and enhances shine. Comes in our signature North Bondi Fragrance with notes of bergamot & lemon.

Smell like you just stepped out of the shower when you swipe on our invigorating Cape Town scent. This aluminum-free Deodorant helps you stay dry, keeps your skin soft & will have you feeling fresh along the OUAI.

Swipe your scent. This aluminum-free Deodorant smells like our fresh & invigorating Cape Town fragrance so you stay fresh. It helps keep you dry and uses shea butter and coconut oil to keep your skin soft. Plus, it delivers 24-hour odor control so you’re ready to face the day.

HOW TO USE

Twist up 3x
Swipe once onto clean, dry skin. A little goes a long OUAI.
Let it dry before getting dressed to avoid transfer.
Twist down 3x before replacing the cap.
Reapply as needed—especially post-workout or on hot days.
Use daily for best results. Like skincare, consistency is key.
Wearing antiperspirant? Layer OUAI DEODORANT on top for an extra hit of fragrance + freshness.

Everything’s coming up roses when you swipe on our velvety-rich & rosy Melrose Place scent. This aluminum-free Deodorant helps you stay dry, keeps your skin soft & will have you feeling fresh along the OUAI.

Swipe your scent. This aluminum-free Deodorant smells like our velvety-rich & rosy Melrose Place fragrance so you stay fresh. It helps keep you dry and uses shea butter and coconut oil to keep your skin soft. Plus, it delivers 24-hour odor control so you’re ready to face the day.

HOW TO USE

Twist up 3x
Swipe once onto clean, dry skin. A little goes a long OUAI.
Let it dry before getting dressed to avoid transfer.
Twist down 3x before replacing the cap.
Reapply as needed—especially post-workout or on hot days.
Use daily for best results. Like skincare, consistency is key.
Wearing antiperspirant? Layer OUAI DEODORANT on top for an extra hit of fragrance + freshness.

Get an instant OUAI-cation when you swipe on our tropical St. Barts scent. This aluminum-free Deodorant helps you stay dry, keeps your skin soft & will have you feeling fresh along the OUAI

Swipe your scent. This aluminum-free Deodorant smells like our #1 most requested, tropical St. Barts fragrance so you stay fresh. It helps keep you dry and uses shea butter and coconut oil to keep your skin soft. Plus, it delivers 24-hour odor control so you’re ready to face the day.

HOW TO USE

Twist up 3x
Swipe once onto clean, dry skin. A little goes a long OUAI.
Let it dry before getting dressed to avoid transfer.
Twist down 3x before replacing the cap.
Reapply as needed—especially post-workout or on hot days.
Use daily for best results. Like skincare, consistency is key.
Wearing antiperspirant? Layer OUAI DEODORANT on top for an extra hit of fragrance + freshness.

This clarifying shampoo deeply cleanses away dirt, oil, and product buildup with detoxifying apple cider vinegar and hair-strengthening keratin.

Been on a dry shampoo binge? This concentrated shampoo with apple cider vinegar will deeply cleanse away dirt, oil, and impurities. It also removes buildup from styling products and hard water deposits. Leaves hair feeling refreshed and super clean. Here’s your fresh start, see you next week.

Detox your OUAI by pairing it with your favorite hair shampoo 1-2x a week as a deep cleansing clarifying treatment or use in place of your main shampoo for more oily hair types as needed!

Been on a dry shampoo binge?

This concentrated shampoo with apple cider vinegar will deeply cleanse away dirt, oil, and impurities.

It also removes buildup from styling products and hard water deposits to leave hair feeling refreshed and super clean.

This new jumbo size delivers 60% more of the shampoo you love, now with an easy-to-use pump.

A sustainable OUAI to fill up on our concentrated ACV shampoo.

Product details

Can’t remember the last time you washed your hair? Get a really good clean with this concentrated apple cider vinegar shampoo that deeply cleanses hair and scalp without stripping. Use it once a week in place of your regular shampoo to remove buildup from products and hard water deposits while restoring natural volume and shine. Bonus: It smells like our sophisticated rose fragrance Melrose Place. Keep it on deck 24/7 with this Refill Pouch, made with 60% less plastic than bottles. Because climate change is real.

A clarifying shampoo for all hair types infused with apple cider vinegar and keratin to purify and deeply cleanse away product buildup, oil, and dirt without stripping hair. Leaves hair super clean, strong, shiny, and bouncy. Vegan and cruelty-free. Free of parabens, sulfates, silicone, gluten, and phthalates.